A spirit wear fundraiser is one of the easiest ways for a school, club, or team to raise money, because families actually want what you're selling. The trick is running it so nobody ends up with a spreadsheet of sizes, a pile of cash, and a closet of leftover shirts.
Here's how to set up a spirit wear fundraiser or online team store that runs smoothly from the first design to the last delivery.
Start With a Goal and a Simple Design
Before you pick a single garment, decide how much you want to raise and who you're selling to: students, parents, grandparents, alumni. Then choose one or two strong designs rather than ten. A bold mascot, a clean script logo, or a varsity-stripe look sells better than a crowded layout.
Keep the artwork to a few colors so it prints cleanly across shirts, hoodies, and quarter-zips. If you don't have a logo file, our team can help clean one up.
Choose Products People Will Wear
Fan tees are the safe bet, but hoodies, quarter-zips, and water bottles lift the average order and the money you raise per family. Browse our school spirit collection for ideas, or start from our custom t-shirts to build something original for your group.
Offer a small range of prices so there's an easy entry point for every budget, plus a couple of premium pieces for your biggest supporters.
Why an Online Team Store Beats Order Forms
Paper order forms mean chasing checks, guessing sizes, and re-keying everything. An online team store lets each family pick their own size, pay by card, and ship or pick up when the sale closes. You skip the inventory risk too, since items are printed after the orders come in.
Groups in and around Reading, PA use this setup for school spirit sales, athletic teams, and booster clubs. Learn more on our teams and schools page.
Set a Timeline and Promote It
Give your store a clear open and close window, usually two to three weeks. A deadline creates urgency and lets us print everything in one batch. Then spread the word:
- Share the store link in team group chats and newsletters
- Post mockups on social media with the closing date
- Send one reminder a few days before the store closes
Photos of real designs on real apparel outperform plain text every time, so share them early and often.
Plan Your Profit Before You Launch
Work out your per-item profit before opening the store. Set prices so each sale adds a fixed amount to your fundraising total, and keep the math simple enough to explain in one sentence. Families are more likely to buy when they know how much of each purchase supports the group.
Shop Spirit Wear at Berks Imprints
Ready to start? Here are a few crowd-pleasers from our school spirit line, and our team can customize designs for your school, team, or club.
